Welcome to my site

I was watching the Discovery channel a while ago.  The show was about "How they make that" The program featured the Rolls- Royce plant. Every car is hand made. Every part is meticulously engineered and checked and double checked. All of the parts scrutinized and special care is taken to make sure the owner has the very best. Production Digitizers can sometimes pump out 15 a day. Some brag that they do 300 a month. One recently said he does 150 a day. Sheeese... I feel lucky sometimes when I have done 3 or 4. Chevrolet and Ford turn out 1 car a day on average. Rolls- Royce on the other hand makes 1 car in 4 to 5 days.  Dont settle for less than custom when your business reputation is at stake.  Enjoy your ride :O)

My name is Marv Ruddell and I started my company in 1977. After spending many years in the Automotive Hi Performance Racing Industry, I bought a multi head machine and operated it for nearly 10 years, before entering into the digitizing end of the business. I am a single parent of 4 wonderful grown children. I have been digitizing for around 19 years now.  I welcome the opportunity to offer you a quote on all your custom digitizing needs. I can take your graphic, or logo, and turn it into a unique embroidery design that can be sewn on garments, caps, bags, aprons, etc.  I look forward to your comments and questions. If I can be of service to you in the future don't hesitate to contact me at westway@outlook.com   Digitizing and client is like a marriage in that I need to know your idiosyncrasies. Like machine type, speed and hooping techniques. It is also important you know mine as well. My turnaround is 3 to 5 days (except for backs) and I have a $45 minimum. On average I'm in the $2 to $7 per 1000 range.  I use Pulse so if you have pulse I can send PXF files and then you can edit. I will elaborate later. Editing is no charge and done immediately if its something deemed my fault. Editing is done on a $35 per hour $25 min. bases if its something you want added or corrected that didn't appear in the original art.  As it is in life all these are negotiable. All work is done on quote. I quote on complexity and never add any charges no matter how much I underestimated my time. My motto is "If you don't get the work then neither do I" You may email me  Mon-Fri 9am-5pm Pacific Time) your design and I will get back to you with the price. I have owned ultamatic single needle equipment and know how frustrating it can be when a digitizer does not lay out a design with a single needle in mind. Samples of my work are available on request. Payment is VISA, MC, Discovery. Your card is never run until work is completed and accepted.


My customers include some of the top name companies in the business. I have digitized the promotion designs for major motion picture studios. The Movies:Clueless, Mission Impossible, Clockers, The Firm, Slither and others. I have digitized promotion designs for Major Entertainers. They include: Crosby Stills and Nash, Clint Black, Barbara Mandrel, Brooks & Dunn, Melissa Etheridge, Jimmy Buffet, The Beach Boys. I have digitized for Major Corporations: The Rose Bowl, Miller Brewing, Coors, Fosters, Upper Deck, Michael Jordan, Tiger Woods to name a few. In an effort not to be pretentious I am not just name dropping but merely establishing credibility. Your design will be carefully digitized. As a national award winning digitizer I have the experience, the knowledge and the state of the art equipment to handle any design whether simple or complex. ​

I consider myself a very qualified person that cares about the product I create. I take pride in what I do. Remember Digitizing is an extension of YOUR business and shouldn't you represent your company with the best? I think so. As a national award winning digitizer I will always take the extra time to make sure you are satisfied with what I do for you.

National Award Winning Designs


 All digitizing is U.S.A. based and copyrighted

Westway Marketing 

Call Us: 951 526-2342